Chai Point

Branding assistance to support their intense growth across India.



Who was the client?

Chai Point is a pan India quick-service restaurant that specializes in tea, as its name suggests. It is India’s largest retailer for ready-made tea, with over 300,000 cups being sold every day.


What was the problem?

Chai point was growing rapidly, from 3-4 stores to stores being opened every day across India. They needed support in terms of collaterals to meet the requirements of their exponential growth.


What we did:

We provided design and printing support for their collaterals, packaging, look and feel of their stores across the country, in a short time, during their intense growth period.